Digital signage is a form of out-of-home advertising in which content and messages
displayed on a flat panel display, or digital sign, can be changed without modification
to the physical sign, typically with the goal of delivering messages to specific
locations at specific times. Digital signage offers superior return on investment
compared to traditional printed signs.
Digital signs may be scrolling message boards, LCD or plasma display panels, electronic
billboards, projection screens, or other emerging display types like living surfaces
or Organic LED screens (OLEDs) that can be controlled electronically using a computer,
allowing individuals or groups to remotely change and control their content (usually
via the Internet). The content displayed on digital signage screens can range from
simple text and still images to full-motion video, with or without audio.
Digital signage is used for many different purposes: 1. Information examples include
flight information in airports and wait-times for the next train 2. Advertising
Related to the Location to Uplift Sales examples include in-store promotions in
a retail establishment 3. Advertising by Third Parties "Digital Advertising Companies"
that sell advertising space to local merchants/service providers, media resellers
and national advertisers. 4. Enhanced Customer Experience examples include digital
signage in restaurant waiting areas to reduce perceived wait-time and recipe demonstrations
in food stores 5. Influencing Customer Behavior examples include post office digital
signage that directs patrons waiting in line to automated stamp machines and retail
digital signage designed to direct customers to different areas of the store, increasing
the time spent on the store premises (dwell time) 6. Brand Building examples include
Niketown stores where digital signage in video form is used as a part of the store
d้cor to build a story around the brand 7. Follow through campaign information to
store manager - examples within chain establishment
Display devices that can be used in digital signage networks include:
* Plasma Monitors
* LCD Monitors
* CRT Monitors
* Projection Displays
* Kiosks
- Sound can attract and inform.
- Full motion video is attractive and eye catching.
- Remote digital update capability means signage real estate can be optimized. Content
can be updated easily and in a timely manner.
- Interactive touch screen capability enables signs to respond to customer inquiries,
displaying instructions, data, maps, and other information.
- Supermarkets and Retailers- delivering specials and previewing new or soon to
be available products to influence purchasing decisions
- Corporate Offices- employee training, stock and company updates, customized information
for waiting customers
- Colleges- to inform students of campus events, news, and showcase student work
- Museums- interactive guides, maps, and exhibit information
- Doctors Office- to entertain and educate patients
- Hotels and Resorts- to inform guest of activities and service
- No duplication and mailing costs associated with physical media
- Local operators are NOT required to load physical media and maintain the player
- Traditional media allows no confirmation of playback. It is impossible to tell
whether or not the VCR or TV was turned on and had the correct media.
- No local user intervention
- Low IT department workload
- No operating system failures, no blue screen
- No per sign software purchase
- Lower power consumption
- Network traffic is greatly reduced and can be scheduled for off-peak time at lower
cost
- Playback continues even if the network fails
- Content can more easily be viewed when it's needed (e.g. time zone issues)
Digital signage is a form of out-of-home advertising in which content and messages
displayed on a flat panel display, or digital sign, can be changed without modification
to the physical sign, typically with the goal of delivering messages to specific
locations at specific times. Digital signage offers superior return on investment
compared to traditional printed signs.
Digital signs may be scrolling message boards, LCD or plasma display panels, electronic
billboards, projection screens, or other emerging display types like living surfaces
or Organic LED screens (OLEDs) that can be controlled electronically using a computer,
allowing individuals or groups to remotely change and control their content (usually
via the Internet). The content displayed on digital signage screens can range from
simple text and still images to full-motion video, with or without audio.
Digital signage is used for many different purposes: 1. Information examples include
flight information in airports and wait-times for the next train 2. Advertising
Related to the Location to Uplift Sales examples include in-store promotions in
a retail establishment 3. Advertising by Third Parties "Digital Advertising Companies"
that sell advertising space to local merchants/service providers, media resellers
and national advertisers. 4. Enhanced Customer Experience examples include digital
signage in restaurant waiting areas to reduce perceived wait-time and recipe demonstrations
in food stores 5. Influencing Customer Behavior examples include post office digital
signage that directs patrons waiting in line to automated stamp machines and retail
digital signage designed to direct customers to different areas of the store, increasing
the time spent on the store premises (dwell time) 6. Brand Building examples include
Niketown stores where digital signage in video form is used as a part of the store
d้cor to build a story around the brand 7. Follow through campaign information to
store manager - examples within chain establishment
Display devices that can be used in digital signage networks include:
* Plasma Monitors
* LCD Monitors
* CRT Monitors
* Projection Displays
* Kiosks
